In This Episode of the podcast I have the pleasure of speaking with Nermin Numić, the co-owner and founder of a travel agency in Sarajevo called Ćejf, which is based on this very concept. “Numa” (thats his nickname) explained that the word Ćejf is derived from the Arabic word kayf, which means pleasure. It's a way of life that is all about finding pleasure in the small things.What's unique about Ćejf is that it's deeply personal and individual. Everyone has their own definition of what brings them pleasure and what makes them happy. In Sarajevo, where Numa is from, Ćejf is a way of life that is respected and cherished by everyone. If someone is enjoying their own personal Ćejf, like smoking a cigarette or sipping on a cup of coffee, it's respected by others and not disrupted.
The concept of Ćejf is more than just living in the moment or enjoying life's pleasures. It's a way of life that is deeply ingrained in the culture of Bosnia and Herzegovina. It's a reminder to slow down and appreciate the little things in life that can bring us joy and happiness. It's about taking the time to connect with others over a cup of coffee or a meal and enjoying their company.
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The Concept of Ćejf :